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Give car shoppers the experience they want by letting them start the car-buying process right from your inventory pages, all while you work deals online just as you would in-store, double close rates, and increase profitability. That’s what you get with digital retailing from Cox Automotive, the industry’s most powerful digital retailing solution now completely integrated with your Dealer.com Website.
Online deals, on your terms.
Let shoppers personalize a real monthly loan or lease payment that automatically factors in relevant incentives, taxes and fees. Since 9 out of 10 of today’s shoppers are “payment shoppers,” it’s the best way to connect buyers to your inventory and create an authentic experience based on real vehicle details.
Eliminate contentious trade negotiations and give car buyers a greater sense of control by leveraging Kelley Blue Book, the industry’s most trusted name in vehicle valuation.
Simple and secure financing.
Digital Retailing also includes a secure, online credit approval process, allowing you to reduce transaction time and potential deal friction. Respond quickly to short or long form credit applications with an approval that can be accepted online or finalized in-store.
Increase F&I merchandising.
Boost back-end gross profits by driving consumer interest in your F&I products, and allow consumers to see how purchasing these products might factor into their payment.
Schedule pickup and reserve.
Display final deal terms and allow shoppers to self-close by accepting terms online. Allow buyer to reserve the vehicle with a credit card deposit, and schedule an appointment for a final close and pickup.
Cox Automotive Digital Retailing gives prospective buyers the interactive and simple online shopping experience they want—the proof is in the results. Shoppers who submit digital retailing leads close 2x more than traditional online leads. Plus, they’re more likely to buy F&I products resulting in higher revenue per car.
*Dealer.com hosted websites (July–Dec 2018); Comparison of visits with digital retailing activities to those without.
**Close Rate and Profit Analysis (Aug 2018–Jan 2019); sold leads from Digital Retailing compared to other Cox Automotive leads excludes active leads (open opportunities not lost or sold).